'Our Values' – new brand film by Calleja.

'Our Values' is a new, one minute film that starts screening from February 2010 as part of a campaign to inform the general public about E. Calleja & Sons' name change and rebranding initiative.

“The chief aim of this film is to help consumers familiarise themselves with the new Calleja name and visual recognition elements, while reassuring that despite widespread change across all areas of our operation, we remain committed to the values that have contributed to our 85 year success story,” said Stephen Calleja, Managing Director of Calleja.

'Our Values' screen shots

Depicting 85 years in one minute is no easy feat but this was done with aplomb by branding specialists – Bulldog, who created the animated spot.

“This marks the begining of significant marketing moves by Calleja in 2010 – as the rebranding effort has company-wide ramifications. We wanted to use a high-awareness vehicle like television to be certain that consumers knew what a big deal this is for the brand and what a wonderful impact it will have on Calleja’s ability to add value for their clients,” said Ren Spiteri, Director of Bulldog.

The spot will have a six-week TV run on all major stations and will be supported by an integrated campaign using various other media.

About Calleja

Founded in 1925, Calleja pioneered many supply, turnkey and consultancy methods that are now standards in the electrical supplies industry. Partnering with clients, Calleja delivers electrical expertise, resources and products dedicated to enhancing the success of its customers. With a product range of over 13,000 electrical products, representing the industry’s leading brands, all housed in a floor area of over 5000 square metres, the company continues to set the benchmark by which this sector is measured in Malta.


Key Contacts:

Mr. Stephen Calleja
Tel: (+356) 2144 0341 Mob: (+356) 9947 2945
E-mail: stephen(at)calleja.com.mt