Nationwide, outdoor campaign for the Calleja lighting store

Calleja has launched an outdoor campaign using bus shelter spaces to promote their new stock of Novoart and Egoluce lighting fixtures.
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It is common knowledge that the right lighting can make small spaces seem larger. These poster executions reinforce this fact via a trompe l’oeil effect that creates false depth between the glass of the billboard and the poster. This is used to wittily demonstrate one of the product benefits and provides a backdrop for displaying the lighting fixtures.

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Stephen Calleja, Managing Director of Calleja, says: “Since our showrooms are due to officially reopen in the coming days, this was the perfect time to launch this poster campaign. I think that the new stock will prove to be hit with customers over the coming months”.

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The campaign will run nationally – throughout June and will be supported by various other marketing activities designed to coincide with the reopening of both Calleja’s showroom spaces.


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About Calleja

Founded in 1925, Calleja pioneered many supply, turnkey and consultancy methods that are now standards in the electrical supplies industry. Partnering with clients, Calleja delivers electrical expertise, resources and products dedicated to enhancing the success of its customers. With a product range of over 13,000 electrical products, representing the industry’s leading brands, all housed in a floor area of over 5000 square metres, the company continues to set the benchmark by which this sector is measured in Malta.


Key Contacts:

Mr. Stephen Calleja
Tel: (+356) 2144 0341 Mob: (+356) 9947 2945
E-mail: stephen(at)calleja.com.mt